Babe Ruth, Lou Gehrig and George Steinbrenner are rolling in their graves.

The New York Yankees ended a century-old tradition by announcing that they will place an ad on both their home striped and road gray uniforms beginning July 21.

Early Wednesday morning, the Bombers posted a video to social media of Aaron Judge in home uniform and Gerrit Cole in away jersey with an ad for Starr Insurance.


New logo on the Yankees jersey (New York Yankees Twitter)

Reports say the Yankees will earn $25 million per year from the company, with which the Yankees have partnered since 2018.

The deal runs through 2031, the team announced.

Of course, pinstripes are 100 years old, and the Yankees have long been the kings of lore in sports. They are the only team that does not have last names on their jerseys. They and the Detroit Tigers are the only teams yet to release an official alternate jersey, and players are not allowed to have facial hair below their lip.

Aaron Judge and Gerrit Cole in new uniforms

Aaron Judge and Gerrit Cole in new uniforms (New York Yankees Twitter)

So, with tradition now broken, Yankees fans went wild in response.

«Putting ads on the Yankees Pinstripes makes them cheap,» Charlie Ricker wrote.

another user kept it simplecalling the ad «nauseous».

A Yankees fan said he wanted to «throw up» at the spot of the patch.

The Yankees have worn other jerseys in the past. In 2012, they and the Boston Red Sox wore 1912 jerseys to commemorate the 100th anniversary of Fenway Park. In 2018 and 2019, they featured on player weekend jerseys across the league, and in 2021, they wore a throwback version at the Field of Dreams game in Dyersville, Iowa.

Aaron Judge at Players Weekend

Aaron Judge #99 of the New York Yankees bats under his nickname in a MLB baseball game against the Seattle Mariners on August 25, 2017 at Yankee Stadium in the New York City borough of the Bronx. (Paul Bereswill/Getty Images)


According to Zoomph, the Yankees are the 10th team this year to place an ad on their uniforms. Teams were allowed to do so starting this season.