The Thanksgiving holiday weekend saw a massive audience turn to FOX for some of the biggest sports matchups between the NFL, World Cup and college football.
FOX’s Thanksgiving viewership for the Dallas Cowboys’ win over the New York Giants set a record for the most-watched NFL regular-season game in history. Around 42 million people tuned in to the game via the FOX and FOX Sports streaming services. Total viewership was up more than 49% compared to last season’s Thanksgiving showdown and 3% higher than last year’s comparable window.
The Cowboys won the game 28-20.
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Daniel Jones, #8 of the New York Giants, throws a pass under pressure from Dante Fowler, #56 of the Dallas Cowboys, at AT&T Stadium on November 24, 2022 in Arlington, Texas.
(Wesley Hitt/Getty Images)
On Friday, soccer fans tuned in for the highly anticipated World Cup matchup between the United States and England. FOX said on Saturday that the US-England match drew 15,377,000 views, making it the most-watched men’s soccer match on US English television and said viewership was up 14% from the 2014 group stage match against Portugal, in which the two teams drew 2-2 and Cristiano Ronaldo was in his prime.
The two sides battled to a 0-0 draw.
Antonee Robinson of the United States, left, and Mason Mount of England, second from left, walk on the pitch at the end of the World Cup Group B soccer match between England and the United States, at the Stadium Al Bayt in Al Khor, Qatar, Friday, November 25, 2022.
(AP Photo/Julio Cortes)
On Saturday, Michigan dominated Ohio State 45-23 and made a stronger case for entering the college football playoff, regardless of their result in the Big Ten championship game. It was Michigan’s first win at Ohio Stadium since 2000 and propelled them to a two-game winning streak in their rivalry.
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Saturday’s matchup was the first in which both teams entered 11-0 since the «Game of the Century» in 2006. The Wolverines are now 12-0 for the first time since winning a national championship in 1997, while Ohio State fell to 11-1.
It all added to the audience number.
Rod Moore, number 19 of the Michigan Wolverines, walks onto the field with his team before a college football game against the Ohio State Buckeyes at Ohio Stadium on November 26, 2022 in Columbus, Ohio.
(Aaron J. Thornton/Getty Images)
FOX said Michigan-Ohio State drew 17 million viewers, making it the most-watched regular-season college football game in FOX Sports history and the most-watched on any network since 2011.
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It was a great weekend fueled by the holidays and pivotal matchups in three big sports.